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The Art of Social Selling

Audiobook (Includes supplementary content)
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to:
  • Use content and conversations to build online relationships that transition to sales
  • Execute realistic sales strategies for each of the major social media platforms
  • Spot social media trends that may influence future buying behaviors
  • Sell online in B2B and B2C environments
  • Turn social shares (likes, favorites, +1s) into social sales
  • Set tangible goals
  • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows-The Art of Social Selling is essential reading for every sales professional.

  • Expand title description text
    Publisher: Ascent Audio Edition: Unabridged

    OverDrive Listen audiobook

    • ISBN: 9781469089928
    • File size: 222230 KB
    • Release date: February 1, 2014
    • Duration: 07:42:58

    MP3 audiobook

    • ISBN: 9781469089928
    • File size: 222254 KB
    • Release date: February 1, 2014
    • Duration: 07:46:58
    • Number of parts: 7

    Formats

    OverDrive Listen audiobook
    MP3 audiobook

    Languages

    English

    Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to:
  • Use content and conversations to build online relationships that transition to sales
  • Execute realistic sales strategies for each of the major social media platforms
  • Spot social media trends that may influence future buying behaviors
  • Sell online in B2B and B2C environments
  • Turn social shares (likes, favorites, +1s) into social sales
  • Set tangible goals
  • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows-The Art of Social Selling is essential reading for every sales professional.

  • Expand title description text
    • Details

      Publisher:
      Ascent Audio
      Edition:
      Unabridged

      OverDrive Listen audiobook
      ISBN: 9781469089928
      File size: 222230 KB
      Release date: February 1, 2014
      Duration: 07:42:58

      MP3 audiobook
      ISBN: 9781469089928
      File size: 222254 KB
      Release date: February 1, 2014
      Duration: 07:46:58
      Number of parts: 7

    • Creators
    • Formats
      OverDrive Listen audiobook
      MP3 audiobook
    • Languages
      English